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Thursday, June 09, 2005

Immigration causes age, race split in the US

USATODAY.com - Immigration causes age, race split:

the white population is aging.

'The younger the age group, the more Hispanic it is,' says Jeffrey Passel, demographer at the Pew Hispanic Center in Washington. 'It's likely to continue for awhile.'

Three of five Americans under 40 are white, but four of five above 40 are white.

Marketers recognize the shift.

'Beer ads, for example, are targeted at younger people and are more ethnic,' says Paul Kelly, president of Silvermine Consulting Group in Westport, Conn., which works with consumer products companies. 'Ads with party scenes are very diverse.'

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